Logo Placement Guide: Where to Put Your Print on Hoodies, Tees, Polos & Caps
By The Velocity Wear Team
Placement is the difference between merch that looks designed and merch that looks like a mistake. The artwork can be perfect, but put it in the wrong spot or at the wrong size and the whole piece reads as amateur. Here is where the professionals put it — and how to preview your own placement before you commit.
Left chest — the timeless logo spot
The left chest is the most versatile placement, ideal for logos, monograms and small marks on hoodies, polos, tees and sweatshirts. Keep it roughly 7–10 cm wide and positioned a hand-span down from the shoulder seam. It reads as premium and uniform-ready.
Full front / centre chest — make a statement
For bold graphics and wordmarks, a centred front print (around 25–30 cm wide) commands attention. It suits streetwear, events and merch drops where the design is the product. Leave clear margins so it sits balanced on the body.
Back print — your biggest canvas
The upper back or full back is where you go big — slogans, large logos and artwork. A chest logo paired with a large back print is the classic premium combination that turns a blank into a brand. You can place the back design centre, left or right depending on the look.
Sleeves and hoods — the finishing touches
Small sleeve hits, hood prints and tonal details add a considered, retail-ready feel. They are subtle, but they signal that real thought went into the piece.
Caps — embroidery rules
On caps, the front panel is king — best suited to embroidery, including 3D puff for a premium finish. Side and back placements work for smaller secondary marks. Keep designs compact and bold; fine detail gets lost on a curved panel.
“Great placement is invisible — people just feel the piece looks right. Bad placement is the first thing they notice.”
Preview your placement before you order
The safest way to nail placement is to see it. In our online Design Studio you can drop your logo onto the product, move it between left chest, centre and full front, design the back separately, and rotate the product in 3D — all before you order. Once it looks right, check the price in the calculator and request a quote with confidence.