Designing apparel that sells — artwork, colour, fabric and tech packs.
4 articles
Your brand blue on screen is not your brand blue on fabric. Here is how Pantone, dyeing and proofing keep custom apparel colour consistent.
What is selling in custom hoodies right now — heavyweight boxy fits, tonal branding, nature-inspired palettes and back prints — plus the artwork tips that turn a design into a sell-out.
A tech pack is the blueprint that turns your idea into a garment a factory can actually make. Here is what goes in one and why it matters.
Not all cotton is equal. Combed, ring-spun, organic, Pima — here is what each term means and how it changes how your apparel feels and lasts.